Our Journey Through Time
Key milestones that shaped our success
Company Founded
Tree Sobhan General Trading L.L.C was established in Dubai, UAE, with a vision to become a leading supplier of steel and industrial materials.
First International Partnership
Secured partnerships with leading global producers in China, India, and Russia, expanding our product portfolio significantly.
Logistics Network Expansion
Established comprehensive logistics infrastructure serving GCC, Middle East, and African markets with efficient delivery systems.
Quality Excellence Recognition
Achieved milestone of zero quality claims since inception, recognized by major steel producers for consistent excellence.
Market Leadership
Reached 2,000+ tons exported, serving 40+ countries and establishing ourselves as a preferred trading partner in the region.
Sustainability Initiative
Launched comprehensive sustainability program focusing on carbon-neutral logistics and ethical supply chain practices.
Digital Transformation
Implementing AI-powered supply chain optimization and real-time tracking systems for enhanced customer experience.
